8 Quick Tips on How to Improve Customer Satisfaction in 2021

First and foremost, customer satisfaction affects your business revenue. Low customer satisfaction levels mean your retention rates will likely be low, too. Kolsky’s research reveals that only 1 in 26 unhappy customers actually complain. More importantly, though, 91% of unhappy customers who are non-complainers simply leave.

With that in mind, can you afford to lose 91% of your unhappy customers? If not, see the tips in the next section and find out how to identify dissatisfied clients by collecting customer feedback.

FURTHER READING: Why Customer Feedback is Important – The Complete Guide

Based on customer insights, you can improve the experience for your customers, boost customer satisfaction, and increase your retention rates.

Let’s dive into 8 ways to increase customer satisfaction in 2021, then!

How to Improve Customer Satisfaction?

So how can you improve customer satisfaction in today’s customer-centric world? To improve customer satisfaction, follow these steps:

  1. Collect customer feedback: To better understand your customers’ needs, you need to listen to them. And know what your customers want. By using surveys, you can measure customer satisfaction and discover what improvements your customers request.

  2. Turn customer feedback into action: Now that you know what your customers want, it’s time to turn their feedback into action. For example, if a customer said your onboarding sessions are not helpful, it’s worth working with your team to improve them.

  3. Improve your product or service: You should constantly strive to improve your product or service based on customer feedback. For instance, if the customer requests features you can’t yet deliver, always update them on the progress. This lets you keep customer satisfaction levels high.

  4. Follow up with your customers: Have you made an improvement based on what your customer has told you? Follow up with the customer to let them know about it. Keeping your customers in the loop shows that your business values customer feedback.

So, improving customer satisfaction comes down to gathering customer feedback and then acting on it. For this reason, these 8 tips will help you improve customer satisfaction:

  1. Offer multi-channel support

  2. Make collecting feedback a company process

  3. Measure customer satisfaction regularly

  4. Ask for feedback across all touchpoints

  5. Actively ask customers for feedback

  6. Share feedback across all your teams

  7. Reply to all feedback

  8. Act on complaints and negative reviews

This Article Originally Appeared on survicate.com

Keenan Orfalea